But how exactly does the buy-1-give-1 part of Fempeers also come in?
Whom delivers the products that are menstrual the beneficiaries in Asia, and certainly will customers become familiar with more info on the women that they’re assisting?
“Currently, the distribution is coordinated with your lovers situated in Asia like Kshitij Foundation.”
Kshitji Foundation that Fempeers is working together with
“With the aid of our India lead, that is spearheading the efforts here, we’re developing a group for the smoother communication and change in to the Indian market.”
She additionally shared that their current milestone ended up being creating a “robust progress report system where readers are for this woman these are typically impacting”.
Every we tell them how the girl is doing both in terms of health and education month. That is our initial step in offering them transparency and truly suggest to them exactly exactly exactly how their efforts is paying down.
They’re selling over 250 of these period kits every month since launch in December last year.
“Long approach to take, but i will be pleased with just exactly how things have actually shaped up within these a couple of months!”
Operating On No Ad Budget, Putting A New Spin On Influencer Advertising
Kanika stocks that advertising happens to be tricky, considering the fact that they’ve been operating on a $0 advertising budget.
I didn’t wish to follow advertising strategies of operating competitions or ads that are usual.
First, she place a spin that is different influencer advertising – as opposed to selecting ambassadors by follower count or social networking appeal, she picks “strong, fearless ladies from different fields”.
“We involve some girls who will be business owners, girls who will be incredibly active and into physical physical fitness, and also young mothers. These ladies have strong impact on their predominantly feminine following.”
Image Credit: @sharlynnooi
“We tap on that by permitting these influencers to see our FEMkits hand that is first then check out suggest it with their followers after realising and experiencing its complete potential.”
By having a belief that is strong community-building, Fempeers also organises Period Parties and Period prizes to “enable females to commemorate each other”.
“In the Period Awards, we’ve turn out with 12 various hilarious yet categories that are real. It reiterates the ‘She for She’ concept.”
Some Period Awards categories
Period events are what the title suggests – a gathering where members, influencers, visitors, feminine business owners, and health care professionals can network and discuss about topics linked to the period for the thirty days.
“This celebration is supposed become a secure and educational room to learn and develop together.”
The Talk Pad, a 3-in-1 community consists of a weblog, conversation forum, and a Facebook team, is another initiative to obtain females chatting and sharing knowledge that is female-related.
You can find countless discussion boards referring to ladies equality, feamales in tech or entrepreneurship, however in Asia we nevertheless shy away from freely speaing frankly about genuine females subjects like menstrual hygiene, psychological state, human body positivity, and intercourse & relationships.
“The Talk Pad is made with one idea at heart – no topic is taboo for all of us.”
“We are encouraging ladies to talk about any and all sorts of issues related to their wellbeing without the qualms.”
Next Thing: Building A Tech Platform To Coach Girls All Over Asia
Kanika reveals that there’s work that is much do for Fempeers within the coming months.
First up, releasing certain kits for women on-the-go, working experts, teenage girls, and also brand new mummies.
“The requirements of most of those women can be not the same as exactly exactly what our regular kits offer, and then we desire to focus on their requirements aswell.”
Image Credit: latin brides Fempeers
Performing straight with organizations may also be in the offing.
You want to be sure that no girl ever seems hindered by her duration. The FEMkit will provide her with every thing she will need outstanding duration therefore decreasing the quantity of medical leave that she’ll need to use.
Education can also be a part that is huge of’ objective, and you can find plans in position to visit polytechics and schools in Singapore (and in the end, around Asia) to coach girls to their periods, and exactly why they ought ton’t worry or be embarrassed about this.
Image Credit: Fempeers
Kanika also shared a snippet of phase 2 for Fempeers – the creation of an interactive platform on Facebook where women can ask any concerns to get responses instantly.
The working platform should be available 24/7, which means that ladies can immediately find noise advice (goodbye, webMD) for the worries that keep them up all night.
“This system has been constructed on AI, where present questions and information are now being gathered and learnt from our present psychologists and gynaes.”
FInally, a product that is new makes use of Interactive Voice reaction System (IVRS) technology can also be launched in a bid to help make menstrual hygiene consistent in rural areas.
A lot more than another membership solution, Fempeers is gearing it self up to commemorate womanhood, empower females with knowledge, plus the encourage the character of shared support and sharing.
We don’t realize about you, but I’m certainly to the concept of assisting a woman that is fellow need while satisfying my monthly need of menstrual services and products.
Interested? Get started on the journey right here, or present someone to your individual Superwoman/Wonder girl right here!
